BRAND DESIGN

Developing brand materials for a natural skincare company.

This is a brand design for California made skincare products for the fictional company Jane & Gray. The logo utilizes simple typography and is supported by a symbol made from the brand’s initials. The colors are suggestive of the botanical ingredients in the products. The supporting color palette is inspired by misty mornings along the California coast. Branded materials include a trifold brochure and an invitation packet for a weekend spa retreat where the cards are printed single side on heavy matte paper.